With the rapid development of technology, we can that many people use food delivery service with their .

(See Picture 1) In tradition, food delivery

service was provided by independent stores,

restaurants, or chain food companies. 

However, these food delivery services need

extra labors and time costs. Therefore,

traditional food delivery service was not

prevalent in the street. In contrast, a lot of

couriers deliver food with motorcycles now. (See Picture 2)

Convenience, wide variety, and discounted deals are the reasons which increase food delivery service everywhere.

 

 

 

 

   

 

 

 

   

    As a result of progress of technology, people can call the food delivery services with applications conveniently. (See Picture 3)

Nowadays, food delivery service is different

than the traditional one because it is

composed of platforms, couriers, and

customers. For example, Uber Eats, one of

the popular food delivery service companies

in Taiwan, manages its own platform. On

the other hand, Uber Eats seeks the human

resources in public with contracts.

That is, they don’t need to afford extra labor costs because couriers are considered self-employed rather than employees of any company. As for the customers, they can enjoy the service with their smartphone easily. In addition, people can use the food delivery service when there are thunder showers outside or when they are tied up in a meeting. Due to convenience, food delivery service became more and more popular.

 

 

 

 

    According to Roopana  (2019), Food variety is another important reason that people make good use of food delivery service. To put it differently, the food delivery platform offers a variety of food choices. For instance, Uber Eats will cooperate with plenty of restaurants or stores in the future. On the one hand, Uber Eats can earn the profits from the food delivery services. On the other hand, restaurants can advertise their information on the platforms to appeal customers. When people open the platform, a lot of restaurants information will appear on their screens. They can choose what they want to eat today. Through food delivery service, some office workers or college students may solve their trouble when being tired of having similar meals near their workplaces and colleges.

 

 

 

 

    In addition to convenience and food variety, the most important of all is discounted deals. This is a huge difference compared to traditional delivery. In the past, customers could only pay the bill with cash. However, food delivery service can accept credit cards nowadays.

According to the information of Cispl (2019), some companies cooperate with specific banks in order to encourage more customers to use food delivery service. For example, Food Panda will provide a discount on their bill if customers pay the bill with specific credit cards. (See Picture 4) In other words, Food Panda can raise the

opportunity which customers use their food

delivery service. As for banks, they can

gain the profits from the increase of credit

card use. As a result of discounted deals,

customers are likely to use food delivery

services frequently.

 

 

 

 

     Although several factors may lead to the increase of food delivery, . Due to these three factors, many customers choose food delivery service instead of other ways to decide their. If customers use food delivery service, they can enjoy the convenience and their time to cope with other chores. (See Picture 5) Besides, customers

can have more choices on what they want to

eat. Furthermore, through food delivery

service, customers can have some

additional discounts. As a result of these

benefits, the willingness of using food

delivery service will raise greatly.

Therefore, more and more people will

decide their meals with food delivery service.

Because of this trend,

we may see that food delivery is everywhere from now to future.